In today’s world, the expression "Data is the new gold" is more relevant than ever. For Global Business Services (GBS), data unlocks the potential for delivering highly personalized user experiences, enhancing service offerings, gaining deep insights into customer needs, and boosting operational efficiency and resilience.

SSON R&A's five top-ranked World's Best GBS are evolving into true data experts within their organizations, providing "Data & Analytics as a Service" (DaaS) to other departments. This transformation significantly enhances enterprise value and is a critical step toward leveraging Generative AI. By utilizing big data and machine learning for predictive analytics, GBS can anticipate future trends, forecast demand, and optimize resources effectively.

During this session, we hear from the 2023 World's Best GBS Organization, who will take us through their journey to delivering DAaaS.