Discovering the Untapped Value of GBS Branding
This webinar shares new research on the potential, but as of yet largely untapped, value of a GBS/SSO brand.
This webinar shares new research on the largely untapped value of Branding for GBS/SSO, which clearly shows that the opportunity to leverage “brand” is still too little understood.
Our recent publication – The GBS Branding Report: How to Improve your Positioning, Recruit & Retain Talent & Drive Seismic Change – addresses the gaps and opportunities facing GBS leaders.
Please join us in this webinar, which will share the results of SSON Research & Analytics' survey on branding.
During this session, we will discuss:
- Current brand governance and alignment with a corporate brand
- Key tools & channels used to communicate brand and the value of “visual identifiers”
- Metrics on brand effectiveness in reaching key targets including recruiting, retention and transformation / change management
- Impact of brand on reputation management and stakeholder engagement
- Driving transformation as part of change management communication
Angela Mangiapane, Head of GBS at Mars, will join Tom Bangemann and Aniisu K Verghese to share her thoughts on what a GBS leader should be to elevate GBS profile, impact and capacity through a strong brand strategy.
Speakers:
Tom Bangemann
Data Development & Research Advisor
SSON Research & Analytics
Tom Bangemann has decades of experience in services delivery models, specifically with GBS, benchmarking, and KPI models, and today advises SSON Research & Analytics’ Data Development & Research. In his role, he advises on the strategic direction of SSON R&A's surveys, analyses, and reports, and assists with the interpretation of data for SSON R&A subscribers, providing unmatched insights to the international shared services and GBS community.
Tom previously worked for The Hackett Group for 19 years. He is a senior advisor with profound experience in delivery, sales, business development and international consulting and was named “HR Superstar” by HRO Magazine 5 times between 2005-2019. He acts as a mentor and SSON R&A Advisor to industry executives, and has mentored up to the level of CHRO of a US$ 1bn listed company.
Aniisu K Verghese
Internal and Change Communications Leader, Author and Speaker
Independent
Angela Mangiapane
President, Mars Global Services
Mars
Barbara Hodge
Principal Analyst, Global Editor
SSON Research & Analytics
