India’s Global Capability Center Landscape and its Role within Global Business Services

New data on India's role in GBS global footprint


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In 2023, SSON Research & Analytics (R&A) produced a groundbreaking study on location strategy for Global Business Services (GBS). This research garnered significant interest and drove demand for more region-specific insights. In response, SSON R&A embarked on an in-depth exploration of several key markets, including the Americas (with a focus on Latin America), Africa, Europe (both Western and Central/Eastern), and now India.

This new research on India aims not only to provide granular insights into India’s service delivery market but also to clarify the often-confusing terminology surrounding GBS center classifications. The data shared in this report is based on feedback from more than 100 global executives who were surveyed by SSON Research & Analytics in Q4 2024.

India and GBS Footprint