How to turn data points into actionable decisions

The Key to Unlocking Big Data: 

Unless businesses generate insights and know how to utilize the data itself, it will become redundant and sparsely used. Data tools, such as SSON Research & Analytics’ City Cube, Benchmarker and Analytic Workbooks, provide accurate and comparative datasets of global shared service enterprises, giving businesses the insights, knowledge and foundations to take the correct action based on the right metrics.  

So, what are the steps? 

Step 1: Analyzing Data 

Through techniques such as Predictive Analytics, Real-Time Data Insights and Data Mining, you can analyze your businesses data analytics to provide greater and faster insight, helping enterprises track and act on performances instantly, allowing them to build more efficient pricing, sales and marketing strategies, thus improving customer satisfaction.  

Step 2: Visualize 

Data analysis cannot be interpreted solely by data scientists; marketers, sales teams,  and other stakeholders also need to be able to understand and interpret your data analysis.  

Data Visualization becomes the solution when businesses have large logs of datasets by translating the information into easy-to-use language that is understandable, processable, and presentable. It allows enterprises to discover patterns and trends within datasets, connecting the dots to create the bigger picture in your data.  

Step 3: Taking Action 

Once completing the previous steps, the data will be ready to use in order to take action within your business. By using tools such as SSON Analytics' various data tools, the data becomes clearer and easier to use, allowing you to take insightful and informed business decisions which will improve its processes significantly in the long term.  

By forming cross-channel benchmarking, you can compare the successes and improvements needed to be made in-house in order to scale the effectiveness and productivity of the business.   

Conclusion 

With ever-increasing data, it can be easy to lose focus and become obsessed with the metrics, resulting in failure to generate actionable insights for your business. Today, innovators are leading the way with actionable analytics by feeding their data driven marketing with the metrics collected throughout their business processes by using data tools from SSON Research & Analytics.